September 2021

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    Pareto principle (80/20 rule)

    The 80-20 rule, also known as the Pareto Principle, asserts that: “80% of outcomes (or outputs) result from 20% of all causes (or inputs)” In business, a common goal of the 80-20 rule is to identify and develop the 20% of your features or products that 80% of your customers want. This reduces costs and time […] More

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    Murphy's Law

    “If anything can go wrong, it will” In management, it is said that because of Murphy’s Law, you should “expect the unexpected”. More

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    The Law of Averages

    The Law of Averages is the belief that a particular outcome of a random event will occur at a frequency that is similar to its probability if the random event happens many, many times. For example, the Law of Averages says that if you roll a die 100 times, you will roll a 4 approximately […] More

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    The Digital Marketing Bible

    Reference: Excerpts from the Google Garage Digital Marketing Course Digital Marketing Cheat Sheet The digital real estate for your business Your website Your social media accounts Local business listings on Google and Bing Search engines – The number one way how websites are found! Organic search – improve your ranking using SEO You should rank […] More

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    What does Open Source mean?

    A software is “open source” if its source code is made open and available to the public for free. Usually, any developer can use and modify the code, so long as they are compliant with the license that the authors have chosen for the project. More

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    Everything you need to know about the conflict in Afghanistan

    Who are the Taliban? The Taliban were originally different groups of Islamic guerilla fighters in Afghanistan that were fighting against Soviet control in the early 90’s. They were united by the US and given money and weapons to help them ward off Soviet forces. They successfully defeated the Soviets and then came to power in Afghanistan. […] More

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    axe to grind

    have an axe to grind also have an ax to grind

    Meaning have a private or selfish reason for doing something have an ulterior motive have a strong …

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    ad hoc

    Ad hoc

    Meaning something arranged, started, or done only when necessary but not planned earlier …

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    avant-garde

    avant-garde

    Meaning this phrase refers to artists whose work was ahead of their times it refers to legends in the artistic world or musicians or writers who could …

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    the benefit of the doubt

    the benefit of the doubt

    Meaning | Synonyms regards a person as innocent unless confirmed otherwise to be judged innocent, unless the conviction is proved to treat a person …

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    turn a blind eye

    turn a blind eye

    Meaning | Synonyms deliberately overlook to intentionally ignore something ignoring the objectionable affair of someone or something to disregard someone/something and pretend to be …

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    bark up the wrong tree

    bark up the wrong tree or be barking up the wrong tree

    Meaning waste one’s efforts by pursuing the wrong thing or path to make a wrong choice make …

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    rock the boat

    rock the boat

    Meaning: do or say something causes problem. Example: The government asked the Prime Minister not to take firm action on protesters as it certainly doesn’t want anything …

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    bear the brunt of

    bear the brunt of

    Meaning | Synonyms to be bearing the main force that came from a blow to absorb the attack take the main force, often of …

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    let bygones be bygones

    let bygones be bygones

    Meaning what’s done is done don’t worry about the past, especially past mistakes or grievances to forget past differences and conflicts let the unpleasant …

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    burn the candle at both the ends

    burn the candle at both the ends

    Meaning exhaust someone’s energies or resources by leading a hectic life to engage in an activity, usually work related, from early …

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    burn the midnight oil

    burn the midnight oil

    Meaning work long hours and hard to be working until late in the night to work very hard and for long hours into the …

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    bury head in the sand

    bury head in the sand

    Meaning: refuse to think about an unpleasant situation, hoping that it will improve so that you will not have to deal with it. …

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    bee in bonnet

    have a bee in bonnet

    Meaning be possessed with one thought or scheme to be obsessed with an idea Example Sentences The man has a real bee in …

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