Business

The run rate is a concept of how the financial performance of a company would look if current results were extrapolated into future periods.

A grandfather clause is an exemption that allows people or entities to continue with activities that were approved before the implementation of new rules.

The glass ceiling is an invisible systemic barrier that prevents women and minorities from rising to senior-level positions within an organization.

A divestiture is the disposal of a business unit through sale, exchange, closure, or bankruptcy.

The churn rate is the percentage of subscribers who discontinue service subscriptions within a given time. Learn how to calculate customer churn rate.

The term “brick-and-mortar” refers to a traditional business that offers its products and services to its customers in an office or store, as opposed to an online-only business.

Brand recognition is the extent to which the general public is able to identify a brand by its attributes.

Brand management is a marketing function that uses brand management techniques to increase the perceived value of a product line or brand over time.

Brand extension is the use of an established name for a new product or new product category. This can succeed or fail spectacularly.

Brand equity refers to the value a company gains from a product with a recognizable and admired name when compared to a generic equivalent.

Brand awareness is a marketing term that describes the degree of consumer recognition of a product or service by its name. Creating brand awareness is a key step in promoting a new product or reviving an older brand.

Better Business Bureau helps consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, contact your local BBB, file a complaint, report a scam, read consumer news tips, BBB Auto Line, BBB Military Line.

Attrition is the gradual but deliberate reduction in staff numbers that occurs as employees retire or resign and are not replaced. Attrition also refers to a loss of customers over time.

An angel investor is usually a high-net-worth individual who provides financial backing for small startups or entrepreneurs, usually in exchange for ownership equity.

Authorization to sign on behalf of the company is the legal permission for an individual to sign official documents for a separate legal entity.

You have an idea for a software project that will have a big impact on your business. Before jumping into the design and development it is crucial to understand exactly what problems it addresses, who the target audience is, if the solution will genuinely add value, and a number of other key factors. This is why a Discovery Phase is an integral part of the project lifecycle.

Project discovery is the initial step in project development. It’s aimed at collecting information about the project to identify its Vision, Goals, and Scope.