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  • in Marketing

    The Digital Marketing Bible

    Reference: Excerpts from the Google Garage Digital Marketing Course Digital Marketing Cheat Sheet The digital real estate for your business Your website Your social media accounts Local business listings on Google and Bing Search engines – The number one way how websites are found! Organic search – improve your ranking using SEO You should rank […] More

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  • in Marketing

    Types of customer loyalty programs | YouTube

    A customer loyalty program is a rewards program that a company offers customers to encourage them to continue to shop with them.

    Traditionally, loyalty programs involved the business issuing the customer a loyalty card (variously called a rewards card or advantage card) which was visually similar to a credit card. The customer would swipe this card at every purchase and then get discounts on their current purchase or points toward a future purchase.

    More recently, companies have been using mobile online loyalty programs. Instead of swiping a loyalty card at checkout, the customer opens an app and shows a QR code that gets scanned at the register. The scanning process has moved from cards to phones but the rewards part has mostly remained the same.

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  • in Marketing

    How To Do Competitor Analysis

    Learn how to analyse your competitor’s digital marketing campaigns to find their strengths and weaknesses which you can use in your own digital marketing cam…

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  • in Marketing

    What does the term “brand” mean?

    A company’s “brand” is the mental impression its customers have concerning their product and company. Put simply, the “brand” is what prospects think of when they hear the brand name: what they visualize in their mind, what they remember, the vibe they get. More

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